Struggling to get your travel website noticed? You're not alone. Even with great content and paid ads, many businesses still miss out on organic traffic. Why? Theyโre targeting the wrong keywords.
The Problem: Generic keywords like "best hotels in Paris" are too competitive. Big companies dominate these spaces, leaving small businesses behind.
So, how can you fix this?ย
๐๐ฌ๐ ๐๐จ๐ง๐ -๐๐๐ข๐ฅ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ ๐try something more detailed, like "best private desert safari in Dubai with sunset dinner." These keywords are less competitive and have a better chance of driving traffic because they match exactly what people are looking for. ๐๏ธ
๐๐ง๐ฌ๐ฐ๐๐ซ ๐๐ซ๐๐ฏ๐๐ฅ๐๐ซ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ โPeople often search for answers, not just destinations. Think about what travelers might type into Google:
"What are the best hidden beaches in Greece?" ๐
"Is Rome safe to visit at night?" ๐
"Where can I find affordable luxury hotels in Bali?" ๐๏ธ
Creating content around these questions will help you rank higher and attract the right visitors.
๐๐ฌ๐ ๐๐๐๐ฌ๐จ๐ง๐๐ฅ ๐๐ง๐ ๐๐ซ๐๐ง๐-๐๐๐ฌ๐๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ ๐ Travel searches change with the seasons. In the summer, people search for "best beach vacations", while in winter, queries like "top Christmas markets in Europe" become more popular. Use tools like Google Trends to see whatโs currently trending and match your content to these searches. ๐
๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐จ๐ซ ๐๐จ๐ข๐๐ ๐๐๐๐ซ๐๐ก ๐คMore people are using voice search through assistants like Siri or Google Assistant. Instead of typing "Bali honeymoon resorts," someone might ask, "What are the best honeymoon resorts in Bali with ocean views?" Make your content sound natural and conversational to show up in these searches. ๐ฌ
Rank well by answering what travelers actually want. SEO isnโt about keywords; itโs about relevance.
Comentarios